Optimove

JULY 20, 2023

Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

Up Your Service

MAY 3, 2017

Good or bad, social media massively amplifies the word-of-mouth effect. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention.

Hospitality 74

Hospitality Travel Industry Brands 74

ECXO

JANUARY 30, 2024

In the context of customer experience, the amygdala evaluates every interaction with a brand and generates an emotional response. For instance, the joy a customer might feel when unboxing a highly-anticipated product or the frustration they might experience from poor customer service are both processed by the amygdala.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52