The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted
Stella Connect
MAY 11, 2017
Your voice-of-customer (VoC) data collection program is an engine. The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Why are so many customer feedback programs so inefficient? Case Study: Using VoC Data to Save the Customer Relationship.
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