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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

Organize your displays logically, making it easy for customers to navigate and find what they’re seeking. Consider featuring user-experience stations where customers can try out products, such as tents, sleeping pads, or backpacks. This will help you stay relevant and improve customer loyalty in the long run.

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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

Did you know $6 billion is spent on Customer Relationship Management software that’s never used? They sign a contract and cross their fingers, but if the goal of the map is to better understand customers in reality, software forces them into a prepared model that may or may not fit.

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Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?

Beyond Philosophy

We’ve seen Customer Experience change over these past couple of decades, which is not unusual. Before the Customer Experience movement, the significant wave of change with business was Customer Relationship Management (CRM), and before that, it was Total Quality Management (TQM). .

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