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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

When I interact with the organisations that I interact with do I get left with the feeling-experience of being cared for by an organisation? Are there any occasions where I, as a customer, feel cared for? I, as a flesh and blood human being, do not show up on the organisational radar. The answer is: No!

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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

In so doing, these folks will make it easy and enriching for customers to do business with that organisation. And in the process the organisation will both generate customer loyalty and reduce waste – doing stuff that costs money but does not create value for customers from the customer point of view.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. Relationship is not merely the sum of a series of interactions.

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Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

The second approach makes the customer feel valued and, thus, is a great way to pave your way into ensuring customer loyalty. With the above examples, it is clear that having a customer philosophy is essential in building a bond for life with your customers. . Equip Customers With Self-Service .

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Book Review: The Endangered Customer by Richard. R. Shapiro

Maz Iqbal

In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customer interaction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.

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Book Review: The Endangered Customer by Richard. R. Shapiro

Maz Iqbal

In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customer interaction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.