Kitewheel

MARCH 25, 2019

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Identify customer pain points.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. A useful set of segments might include: For Travel.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MARCH 21, 2019

The point is, enterprises need to get all their customer data into one CRM if they want their analytics and personalization functionality to work as well as possible. If that CRM is independent of your other loyalty modules, that will unlock much greater agility in setting up and driving omnichannel campaigns.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58