Customer Insights Hospitality Rewards Programs ROI 
Currency Alliance
JUNE 16, 2020
In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. A disloyal generation?
Currency Alliance
FEBRUARY 26, 2019
The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys.
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