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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Technically speaking, the rewarded parties were not employees, but resellers of IBM’s technology. A disloyal generation? The results were impressive.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. fashion (Adidas). utilities (AGL). consumer goods (Fitbit). various fuel chains.