Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If it doesn’t, what metric is right for you?

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

Lumoa

AUGUST 23, 2021

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Another trend to emerge throughout the increasing digital interactions has been the use of video.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

Kustomer

SEPTEMBER 3, 2020

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. Or our wait time, or maybe it’s different metrics that people have.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Pointillist

JUNE 7, 2021

These approaches enable organizations to measure journeys and quantify the impact of customer behavior on business outcomes, as well as optimize CX by ensuring that every interaction reflects each individual customer’s overall experience. Digital Transformation Succeeds by Focusing on the Customer.

Measurement 71

Measurement Survey Customer Journeys Management 71

SurveySparrow

DECEMBER 22, 2019

Keeping your customers happy with stellar products, services and support team should be the first thing that you keep in mind. Your team can bring so much value with the way they interact with each of the customers. 5 reasons why every business should collect product feedback from customers. #1

Feedback 85

Feedback Net Promoter Score Social Media NPS 85