Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

Customer Bliss

APRIL 27, 2018

Take an inventory of all the surveys that go out to customers, when and why. Many well-intentioned survey efforts are siloed for the purpose of finding out how a product or campaign went over, or another question that needs to be answered. Know the options available to gain customer insight in addition to customer surveys.

Effort Score 181

Effort Score Survey Customer Journeys Social Media 181

Pointillist

JUNE 7, 2021

. “ Companies cannot solve customer needs within the traditional organizational silos. Companies that use customer journey programs to realign their organization around their customer can realize improvements of 20 to 40 points in customer advocacy scores, cost reductions of 15% to 25%, and revenue increases of 10% to 20%.

Measurement 71

Measurement Survey Customer Journeys Management 71

Kustomer

SEPTEMBER 3, 2020

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. As you get into that marketing area, a great marketing metric is NPS.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52