Beyond Philosophy

SEPTEMBER 13, 2016

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

Social Media 60

Social Media Multi-Channel B2C B2B 60

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. Companies need to focus on the touchpoints which are most influential.

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60

Confirmit

MAY 29, 2018

Promote culture change: By driving customer-centricity and cross-functional change. Why Implement a Voice of the Customer Program? But this is merely the beginning… Make sure you share the customer voice in real time with the right people who can take action to deliver results. Paper (still… in some cases).

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40