Second to None

OCTOBER 9, 2018

If you are not aligning your eCommerce brand experience with the rest of your consumer touchpoints, it will be challenging to retain a positive brand perception. While price is a major influence, with 61% of customers reporting extra shipping fees as a reason they left their cart,[1] there are other factors that also come into play.

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Second to None

SEPTEMBER 20, 2018

It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. Concurrently, search engine optimisation, or SEO, no longer simply relies on targeting data-specified keywords, but now takes into account user experience. How mobile-first indexing can impact your customer experience.

Ecommerce 54

Ecommerce Customer Experience Customer Journeys How To 54

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation.

Social Media 59

Social Media Voice of Customer Brands Advertising 59