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What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5% But what does ‘omnichannel customer engagement’ even mean? This provides a cohesive and seamless experience for both the customer and the agent across devices and touchpoints.

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5 Ways to Boost Your B2B Messaging (And Untangle the Buyer’s Journey)

Hero Digital

Here are some starter questions to consider as you prepare: What does the customer care about? As you think through the ideal path your target customer will take to purchase, there are some key questions you’ll want to ask: How are you generating awareness around your products? do your target customers look to for information?

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Digital omnichannel is the next word in customer experience. White Paper.