Remove Customer Base Remove Gamification Remove Rewards Programs Remove Touchpoint
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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Customer Relationship Management (CRM) CRM is yet another crucial customer retention management software to consider. It not only manages customer information but also supports and enhances the customer journey at each touchpoint. The method is simple enough – read customers for their continued patronage.

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The role of emotions in CX and how you can use them to design better experiences

ECXO

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. Collecting data at more touchpoints is very useful.

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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

Creating a truly multichannel strategy means reaching out to your customers on the touchpoints that they use, and ensuring there is consistency throughout. For customer service, customers should be able to reach out by email, phone, live chat or in person and expect a consistent feel as well as the same information.