Currency Alliance

FEBRUARY 26, 2019

Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). A little more context.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

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Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Loyalty programs are essentially a value exchange. Musica (entertainment).

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Loyalty Programs Loyalty How To Hotels 52