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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Hotels need to get rid of tiny plastic shampoo bottles (or prove that they are better than alternatives). CEO Glenn Fogel said…. This is so true.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

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