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The Need for Customer Experience is Based on Science Not Myth

Natalie Petouhof

And at the same time customer’s flow-oriented brains simply aren’t wired to deal with poor digital experience interactions. i] The Concept of Flow: Handbook of Positive Psychology, Nakamura, J. Science has shown the business need for great customer experiences is a fact, not a myth. i] [link]. [i] 116(2), Sep 1994, 220-244.

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The Essential Guide to Customer Service Outsourcing

Magellan Solutions

Regardless of the channel and the type of customer service you need, whether it is voice or non-voice function, contact centers got your back! . In fact, based on a survey commissioned by RightNow and conducted by Harris Interactive , 73% of consumers trust a brand that has friendly customer service representatives.