Customize Your Customer Experience For Each Generation
Storyminers
AUGUST 21, 2018
About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).
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