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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Analytics 488
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State of Analytics In Customer Programs: Customer Loyalty Focus, Machine Learning Adoption and the Data Science Skill Gap

Bob Hayes

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Analytics 113
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Top BOB Blog Posts for 2017: Data Science, Machine Learning and Customer Analytics Best Practices

Bob Hayes

Customer Analytics Best Practices: Free White Paper - Competing on analytics today means integrating data silos, applying machine learning capabilities and leveraging data experts/scientists in your formal customer programs. Download the complete 22-page white paper. What Must You Ask?

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Top BOB Blog Posts for 2017: Data Science, Machine Learning and Customer Analytics Best Practices

Bob Hayes

Customer Analytics Best Practices: Free White Paper – Competing on analytics today means integrating data silos, applying machine learning capabilities and leveraging data experts/scientists in your formal customer programs. Download the complete 22-page white paper. What Must You Ask?

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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

By forging strong relationships with good content and excellent user experience, they will crave more from you. Satisfied customers will always have good things to say about you; all you need to do is keep exceeding their expectations. Unless your competitors are also doing it, you are clearly at an advantage.