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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Transforming the customer experience in 5 steps

Eptica

For example, CSAT scores show customer satisfaction while Net Promoter links to advocacy and brand reputation. Build a roadmap and pick a start point Companies are at different stages of customer experience maturity , meaning that no two organizations will start in the same position. Share this page on: Tweet.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Lynn Hunsaker started her career as chair of a 20-country, 6-division task force designing customer satisfaction methodology as a manager in the Strategic Planning department at then-Fortune-250-ranked Sonoco Products. She is now Chief Customer Officer at ClearAction Continuum. LinkedIn : [link]. Website : [link].