Remove CEM Remove Customer Centricity Remove Interaction Remove Lifetime Customer
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Demystifying customer experience

Customer Enthusiast

Customer experience (CX) is the product of any interaction between an organization and a customer. Customer experience management (CEM) is the art and science of coaxing lifetime customer loyalty from daily transactions. Inherent in these related definitions is a reference to a customer interaction.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? Customer experience (CX) refers to the impressions that your customers have on your business. CX is based on the different interactions that the customers have throughout their journey.