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The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance.

article thumbnail

The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance.