Call Center Experience Exercises Measurement Voice of Customer 
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance. Step 3: Validate Your Data.
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance. Step 3: Validate Your Data.
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