The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Is it curbing churn, increasing profitability, reducing costs, increase sales, a combination of a couple of these or something else altogether?
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