Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. Two broad approaches to measuring brand equity. Are you tracking your brand?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Lumoa

FEBRUARY 9, 2023

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. This is in comparison to Wendy’s 4% royalty fee. McKinsey and Co.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. This is in comparison to Wendy’s 4% royalty fee. McKinsey and Co.

Roadmap 52

Roadmap Customer relationships Brands e-support 52