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CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

Ian Williams

Now of course there’s that trendy thing, let’s do it because it’s something that appears to be good, but it also raises concerns and alarms in my mind if the person who’s been charged to do this doesn’t really understand what the commercial objective of having it happen is. Christopher: Yeah! Christopher: Yeah.