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Alexa, What’s the ROI of Voice and Chat Assistants?

Think Customers

Benefits included lower customer service costs and call deflection of up to 20 percent as consumers use digital assistants to get their questions answered. But the report also found that fewer than half of the top 100 companies in automotive, consumer products and retail, and banking and insurance have deployed voice and chat capabilities.

ROI 53
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Podcast: Realizing customer research opportunities in the digital era

Qualtrics

Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Hear the full interview.