InMoment XI

MARCH 4, 2024

While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. This can come in the form of a Net Promoter Score (NPS) survey or a Customer Satisfaction Survey (CSAT).

Comparison 260

Comparison Net Promoter Score Analysis Effort Score 260

SurveySparrow

FEBRUARY 18, 2024

Known for its user-friendly interface and extensive features, it helps businesses of all sizes gather valuable feedback, conduct market research, and measure customer satisfaction. If you’re looking for something powerful to create an impact on your customer base, this might be the tool for you. Rating G2 4.8/5

Multi-Channel 52

Multi-Channel CRM Tourism e-support 52

SurveySensum

SEPTEMBER 7, 2023

So what should have been the right question to ask at this touchpoint? Since Net Promoter Score is a loyalty metric it is not the right question here. The frequency can vary depending on your industry, customer base, and the nature of your relationships. As a result, their NPS score improved by 11 points.

NPS 52

NPS Survey Net Promoter Score Automotive 52