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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). There are no Facebook pixels to track or site analytics to measure conversions. Chances are, the answers are no.

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

To keep your online business thriving, be sure to monitor social media analytics and adjust your strategy based on the data. Creating Memorable In-Store and Online Experiences Personalized Customer Interaction Take the time to understand customers needs and preferences. Use targeted hashtags to reach interested customers.

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How Black Friday Success Hinges on Memorable Online Experiences

CSM Magazine

Well, a glance at some hard numbers illustrates the dramatic transformation of the retail landscape… According to a survey by Adobe Analytics, online sales during Black Friday continue to rise. In 2018, online sales accounted for $6.22 billion – a rise of 23.6% from the previous year. billion in 2022 – a 2.3%