Advertising Rewards Programs ROI Touchpoint 
Joe Rawlinson
JULY 24, 2019
Today, many brands are utilizing artificial intelligence in a calculated manner at key touchpoints to deliver new forms of customization, and in some cases, completely new technical capabilities. Customer Reward Programs. His expertise lies in marketing and advertising. About the Author.
Currency Alliance
APRIL 15, 2024
This is moving up the agenda because, with cookie-based advertising now heavily restricted, loyalty participation is now a brand’s most effective method of collecting first-party or zero-party data. This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before.
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Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].
Currency Alliance
FEBRUARY 26, 2019
The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. Partners: optimize the mix to appeal to a broader array of customers.
Currency Alliance
FEBRUARY 10, 2020
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. The point is that, in an effective program, points are an investment and a cost.
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