Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Loyalty Strategy Loyalty Programs Hotels 45

ECXO

JANUARY 30, 2024

Reward Programs: The anticipation of rewards can stimulate the amygdala. By offering reward programs or loyalty schemes, you can engage the amygdala and encourage customer loyalty. By offering reward programs, you can stimulate this part of the brain and encourage customer loyalty.

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Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

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Loyalty Loyalty Programs Gamification Airlines 49

SmartKarrot

NOVEMBER 2, 2020

Jayson DeMers heads EmailAnalytics, a firm that has created an email analytics tool to visualize data and metrics. “Be Bruce Hogan is co-founder and CEO of SoftwarePundit, a research firm that offers tools to help businesses thrive. You can even reward them by creating a loyalty rewards program. ” 31.

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Customer Retention Strategy e-support Social Media 21

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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