Think Customers

JUNE 6, 2016

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

Advertising 40

Advertising Rewards Programs Innovation Loyalty 40

CSM Magazine

MARCH 8, 2021

One of the ways on how you can introduce your products and services to people is through advertising. Advertising your brand is a marketing strategy that helps business owners to showcase their best deals and offers to their target market. It is an innovative way to improve your business and make it on top among your competitors.

Loyalty 52

Loyalty Rewards Programs Advertising Social Media 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45