Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?
Bold360
JULY 13, 2017
Often includes a bricks and mortar store, a website, a mobile phone website or app, advertisements, word of mouth, social media pages and more. A recent study found that multichannel efforts increased sales by as much as 74%. . • Refers to the multiple ways your business and customers can interact with one another. And it works.
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