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The CX Conundrum for B2B2C Organizations

Confirmit

This means lots of talk about the experience in store or similar, and in dealing with potentially millions of pieces of feedback from different individuals. For example, a pharmaceutical company should consider the following; sales reps selling the drugs; the physician; the payers; and then finally the end customer themselves.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Measure the impact of customer behavior on KPIs (e.g. By Steve Offsey. Uncover behavioral segments.

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Customer Experience (CX) vs. User Experience (UX): What’s the Difference?

SmartKarrot

What is Customer Experience or CX? Customer experience or CX is the total of all relationships and experiences a person has with the company, the product, touchpoints, employees, interactions, content, and more. Customer experience is a large concept keeping customer happiness in mind.