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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity.

CRM 48
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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 Yet when I surveyed hundreds of business and IT […].

CRM 48
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Customer Success 3.0 will be Customer Success AI & ML, predictive & prescriptive

SmartKarrot

The advent of artificial intelligence has intensified the ease to achieve greater customer success. And customer success gels well with customer relationship management , CRM. Let us see how AI makes the CRM a lot more efficient than it actually was. 2 Solution. 3 Solution.