The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag
Optimove
MAY 7, 2020
In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. It is in this reality that relationship marketing will need to take the step forward predicted back in 2017 and be the central strategy for the complete consumer lifecycle.
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