2024 Brand Values Metrics User Experience 
InMoment XI
FEBRUARY 29, 2024
Consider sponsoring local events or community initiatives that align with your brand values and target audience to increase exposure for your content. Track and Measure Results Use analytics tools to track the performance of your local content marketing efforts, including website traffic, engagement metrics, and conversions.
BirdEye
FEBRUARY 28, 2023
They’ll also make sure all posts, comments, and interactions align with your company’s brand values and goals. Each year, social media users demand more and more unique content. In 2020, social media ad spend stood at approximately $132 billion, with spending expected to surpass the $200 billion mark by 2024.
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