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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

On the surface, loyalty programs appear to be a simple enough concept. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value. According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.”

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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

But the market was peaking. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Brands CEO David Gibbs noted, “2022 was a landmark year for Yum! The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. Here’s why it’s ending.”

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Where is the new growth for restaurants?

Strativity

But the market was peaking. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. Brands CEO David Gibbs noted, “2022 was a landmark year for Yum! The research service Apptopia released its list of most downloaded food apps 2022 and the results were telling. Here’s why it’s ending.”

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Reducing bonus abusers – a quick how-to guide

Optimove

Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse. Let’s take a closer look.

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