AskNicely

JANUARY 10, 2019

In 2013, a research study by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator for brands. Touch Every Customer. Another advantage of NPS surveys is that they can be deliberately dripped across your entire customer base, not just recent users.

NPS 150

NPS Metrics Effort Score Customer Experience 150

Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. dynamically adjusting points earned based on margin.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2019

So, in summary, there is a lot to consider as you review each element of your loyalty program design, but finding the sweet spot between aligning with current business goals and meeting customer expectations will likely drive a very significant boost in ROI. But the challenge is meeting that customer’s increasingly lofty demands.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. In exchange for their data, and for receiving periodic marketing, customers expect to be: recognized (emotional value). Hotel rooms forecast to be vacant would be a classic example. The stories will impact much of your customer base.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

JUNE 27, 2021

Many businesses were affected massively because of the outbreak, and the customers aren’t in a great position either. To measure the influence of global events, recently Qualtrics researched 10,000 US consumers in 20 different industries (May 2020). That’s why their expectations were higher than the oldest age group.

Net Promoter Score 52

Net Promoter Score Effort Score NPS Survey 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45