Branding and CX: The Surprising Way They Work Together to Form Customer Loyalty
Beyond Philosophy
APRIL 4, 2019
When I go into Apple, I feel that the “store” is on brand, from the way they dress to the way they act to the absence of tills. It feels like the brand promise they made me in their marketing. . Another example—and cautionary tale—is Aviva insurance brand Norwich Union, an insurance company in the UK.
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