2014 CEM Customer Experience Design Marketing 
Beyond Philosophy
NOVEMBER 4, 2014
The jam study took place in a gourmet market in California. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design. 19 August 2014. <
Beyond Philosophy
FEBRUARY 3, 2015
Helping your Customers make a decision is an important element in your Customer Experience design. Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? 4 September 2014. < They don’t.
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