2014, CEM, Consumers and Customer Experience Design

How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

NOVEMBER 4, 2014

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design.

CEM

CEM Conference Customer Centricity Consumers

Subconscious Clues That Call People to Action

Beyond Philosophy

FEBRUARY 3, 2015

Helping your Customers make a decision is an important element in your Customer Experience design. Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right.

CEM

CEM Retail Consulting Conference

Customer Experience Update

How is Your Business Dealing with the Paradox of Choice?

Subconscious Clues That Call People to Action

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