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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

When customers leave a scathing review on Facebook or send a nasty tweet, it is often because the first effort, whether on the phone, through social media, or even in person, was not handled to the customer’s satisfaction. A perfect average review score can sometimes seem too good to be true. But that isn’t always the case.

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50+ Customer Experience Statistics for 2020

ProProfs Chat

60% of companies have expanded their focus on contact center efficiency, while 65% of contact centers track their efficiency efforts. (Source: Call Miner ) Tweet this. What’s more, 65% of contact centers also track how their training efforts are panning out by keeping a check on the operator efficiency.

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Paranoid Brand Warning: Consumers can sense your fear

Currency Alliance

What seems in the boardroom like the most rational effort to control risk, may only end up being interpreted by consumers as paranoia. Gen Z and Millennials saw the biggest drop from last year’s scores and accounted for much of the overall decline… some consumers’ emotional perception of it may be fading.” [vi]. Wait for improvements?