Remove 2010 Remove CEM Remove Customer Retention Remove Net Promoter Score
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed. In his 2010 book, Marketing 3.0: Starbucks might make more money selling Pepsi, but they don’t.