Reputational Risk Explained: Effective Strategies to Build Trust and Credibility
BirdEye
OCTOBER 6, 2023
Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Example: Johnson & Johnson is renowned for its Credo, a document outlining its commitment to ethical behavior and customer safety.
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