CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. Although NPS remains controversial, it has undoubtedly impacted the CX discipline significantly. Companies that employ UX designers strive to build interfaces that are straightforward and easy to use.
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