Connecting Your Brand with the New Generation
Second to None
MARCH 22, 2019
Whereas Millennials were brought up by the work-centric Baby-Boomers, Gen Zers were/are being raised by Gen Xers and older Millennials. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]
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