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Inside Customer Success: Oracle Marketing Cloud

Amity

Around 2007, I decided to move into the post-sales world because I wanted to get closer to the product, to the value proposition, and to the customer challenges that can be addressed through software. On a deeper level, it allows users to discuss exactly how they get stuff done, and to share tips and best practices.

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How to Measure Customer Emotions

Beyond Philosophy

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. By focusing on tipping the balance toward the positive, you bring those customers back again, because they valued how you made them feel. The Difference Between the NEV and NPS. The NPS is a great metric, but it is limited.

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How to Measure Customer Emotions

Beyond Philosophy

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. By focusing on tipping the balance toward the positive, you bring those customers back again, because they valued how you made them feel. The Difference Between the NEV and NPS. The NPS is a great metric, but it is limited.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS. times more likely to buy again, 5.6

NPS 52