Remove 2007 Remove Customer Retention Remove Net Promoter Score Remove Survey
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

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The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s continual focus on improving its Net Promoter Score has produced significant results for the company. In 2007, its NPS was a respectable 58. As of 2016, the company had an NPS of 72 – one of the highest in the technology industry – following a decrease in 2018 to a score of 63.

NPS 117
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.

NPS 86
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue. NPS cuts cost of customer acquisition: According to the research done by Frederick Reichheld of Bain & Company (the inventor of NPS) increasing customer retention rates by 5% increases profits by 25% to 95%.

NPS 52