The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
Since 2006, what has changed slightly is the average online shopper expects pages to load in four seconds or less. i] The Concept of Flow: Handbook of Positive Psychology, Nakamura, J. Today, forty-nine percent expect page load times of two seconds or less, and eighteen percent expect pages to load instantly [iii]. i] [link]. [ii]
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