Leveraging NPS to Drive Revenue and ROI
SurveySensum
SEPTEMBER 8, 2023
In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. Yet most businesses struggle to move beyond measuring their NPS.
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